Working closely with the marketing, product, and leadership teams, I helped translate the rebrand into a growing library of brand assets and communications. The work spanned social content, paid campaigns, print collateral, merchandise, presentations, event materials, and other day-to-day brand touchpoints.

My role centered on brand guardianship: ensuring consistency across channels, supporting different teams with their creative needs, and helping the brand scale cohesively as new initiatives launched. While the work shown here reflects my contributions, it was developed in close collaboration with the talented Forus team and represents a shared effort to establish and evolve the brand following its transition from Tandem.