Studio GRO
Services
Brand Identity Design
Client
Ashna Rana
Year
2023
Studio Gro is a New York-based CRO studio founded by Ashna around a simple belief: brands aren’t owed a dollar, a conversion, or a customer. They have to earn it. Her approach to CRO looks beyond numbers and analytics to consider the people on the other side of the screen, bringing together strategy, branding, design, and user experience to help brands grow.
We partnered to create an identity that could be an expression of her experience and point of view while giving Studio Gro a distinct personality of its own.
The Visual Identity
Brand Logo
The name Studio Gro is a play on “CRO” and “grow” - a nod to the role conversion rate optimization plays in helping brands grow. We carried that idea directly into the logo, turning the “G” in Gro into a visual interpretation of a “C” with an upward arrow. The form connects the two ideas within the name: CRO and growth, while giving the wordmark a distinctive gesture that feels ownable to the brand.
The Visual Identity
Typography & Brand Colors
The analytical nature of CRO needed to be balanced with the creativity and experimentation that define Studio Gro’s approach. Canela Condensed brings that contrast into the identity, adding character and a more expressive quality to the brand. Its distinctive forms feel confident and considered, while still giving Studio Gro a contemporary, approachable personality.
The palette was designed to give Studio Gro a little more personality than you might expect from a CRO agency. Deep neutrals create a confident, grounded foundation, while brighter hues bring energy and contrast throughout the identity. The balance keeps the brand from feeling too serious without losing its authority.
