Forus
Forus is building an AI-powered network connecting doctors, pharmacies, payers, and biopharma to help bring new medicines to patients faster. Following a $160M raise to build the foundation for modern medicine, the company was rolling out a new brand as it entered its next stage of growth.
Having worked with the team since its days as Tandem, I partnered with Forus through the rebrand and its rollout across the business.
Working closely with the marketing, product, and leadership teams, I helped bring the new identity to life across the brand’s many touchpoints. The work spanned social content, print, merchandise, presentations, event materials, and other day-to-day communications.
The engagement was structured around ongoing brand guardianship, ensuring consistency across touchpoints, supporting different teams with their creative needs, and helping the brand scale cohesively as new initiatives launched. The work shown here was developed in close collaboration with the Forus team.
